called “g.co” and this will only shortcut to official Google products and services. The 'g.co' links will only refer to web pages that are owned by Google and that only Google can create g.co shortcuts for its own services. The shorter a URL, the easier it is to share and remember and its the main reason why Google choose this way.
According to Google blog:
"In the world of URLs, bigger is not always better. In 2009, we helped shrink up long, unwieldy URLs by launching our public URL shortener, goo.gl. Today, we're announcing a new URL shortcut that will only link to official Google products and services: g.co.
The shorter a URL, the easier it is to share and remember. The downside is, you often can't tell what website you're going to be redirected to. We'll only use g.co to send you to webpages that are owned by Google, and only we can create g.co shortcuts. That means you can visit a g.co shortcut confident you will always end up at a page for a Google product or service.
There's no need to fret about the fate of goo.gl; we like it as much as you do, and nothing is changing on that front. It will continue to be our public URL shortener that anybody can use to shorten URLs across the web.
Keep your eyes open as we start rolling out g.co as our official URL shortcut for Google websites."
This is an interesting service by Google.
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